Exploring consumers’ response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure

No, Subway’s latest conversational AI hit was deployed as a Google RCS bot — a relatively new messaging platform that aims to replace traditional SMS. The chatbot was deployed on Twitter and over the course of this campaign, sent and received 120,000 messages, including thousands of drinks and recipes. The company plans on using the customer data to drive customer insights and create more effective drinks campaigns in the future. Most importantly, the H&M chatbot remembers each user’s tastes and preferences and uses this for retargeting customers in the future with better recommendations. Despite all of the advancements, online shopping is still (and likely will be for the near future) a one-sided experience. None of the traditional methods of customer engagement are compatible with the eCommerce business model — but that didn’t stop Aveda from trying.

Launch the chatbot once it has been tested and is ready to use, then start tracking its effectiveness with analytics and reporting tools. Use this information to enhance the chatbot’s functionality and ensure it gives your consumers the most value possible. And you can track the progress of all the conversations on the backend. Now you can send them an update every week with your newest product offering, or any other information that is relevant to them. The chatbot can display different choices based on the customer’s input, can show prices, can handle the transaction.

ways eCommerce chatbots can boost sales & lead generation!

You may have finally won that conversion, but the customer journey isn’t over yet! A helpful, memorable post-purchase experience from an online seller is crucial. It can help boost retention, brand reputation, and lifetime value (LTV).

But we can say that the price is a bit high if the goal is to reach and engage more customers. It even comes with free FAQ templates that can be shown while the bot and your buyer are talking on your website. For such a powerful platform, it’s surprising how easy it is to use.

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Chatbots reduce cart abandonment and increase sales for eCommerce websites. Through the customers’ conversations, chatbots easily understand what they are looking for. At this point, the chatbot recommends relevant products to customers. If customers cannot find the products on the website, the chatbot uses cross-sell strategies and sell products to customers based on what they like. E-commerce site owners use chatbots to push sales and increase customer engagement.

Read more about https://www.metadialog.com/ here.