But they are quirky and memorable enough that when you start panicking on the afternoon of April 14, you are relieved to remember the service that landed Ted Lasso as a spokesperson. The craft marketplace is advertising its new “gift mode,” a service that helps shoppers find gifts for others. The ad features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty. The travel booking site features Tina Fey as she uses body doubles to try out a variety of travel experiences — with the doubles including her former “30 Rock” co-star Jane Krakowski as well as actor Glenn Close. The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses.
Several acts have recorded their own versions of “The Safety Dance,” including The Donnas and J Dilla. It was also included in an episode of turbotax commercial “Glee.” As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993.
The 2023 brand campaign was created in partnership with Wieden+Kennedy, an independent creative advertising agency. Stone Cold Steve Austin is one of the more recognizable legends in WWE history, and he is not exactly known for his full head of hair. In this partnership with Kawasaki, Austin tries a mullet on for size in an ad for the company’s new side-by-side vehicle, the Ridge. In an interview about the ad, Austin said he loved the idea when it was originally pitched to him. Text on the screen says a man waited “52 years” for perfection, and it ends with a very brief shot of an icicle-covered Jeong emerging from a hyperbaric chamber. Because that’s all we get, the teaser does it’s job of leaving viewers wanting a little bit more ahead of Super Bowl LVIII.
Last season’s NFL ad saw Mexican flag football star Diana Flores playing keep away from some of the biggest names in the league. Intuit TurboTax will have a spot featuring “Abbott Elementary” https://turbo-tax.org/ creator and co-star Quinta Brunson and directed by Taika Waititi. The 45-second ad will air in the second quarter of the Super Bowl; for now TurboTax is airing a teaser with Brunson.
The fast-food chain has a 60-second spot featuring actor and comedian Ken Jeong, who is awoken after spending 52 years frozen in a cryogenic tank because he was awaiting the invention of the best chicken wing. Along with discovering Popeyes’ new wings, he encounters other new inventions, including driverless cars, drones and massage chairs. The Oreo spot imagines people throughout history twisting an Oreo to make big decisions — if the frosting is on the right side of the cookie, they’ll make one choice, but if it’s on the left side, they’ll make another. The spot features a cameo by reality TV star Kris Jenner, who is depicted in the mid-2000s twisting an Oreo to decide whether she and her family will star in a new reality show.
This year’s Super Bowl commercial from Coors Light brings back an old classic — the Silver Bullet train. Along the way, Grammy-winning country singer Lainey Wilson gets a cold beverage, and Coors Light also pokes a little fun at rival Corona. Chris Pratt is a megastar, and he has played countless roles in blockbuster movies over the years. In 2023, he even voiced Mario in “The Super Mario Bros. Movie.” In this Pringles ad, Pratt is sporting an impressive mustache in real life, and his resemblance to Mr. P gets him another role as a well-known mustachioed character. You have heard of Smelly Cat, but Mayo Cat is set to make its debut alongside Kate McKinnon in this Super Bowl ad for Hellmann’s. The funniest aspect of this commercial is that McKinnon even takes a lighthearted dig at fellow SNL star Pete Davidson’s love life.
Rapper and singer Post Malone is known as a musician who likes to have a good time, and he is leaning into that persona in this commercial for Bud Light. As “Magic Carpet Ride” plays over the top, it looks as if one Denver Broncos fan will have the night of his life tearing up the city with Post Malone, and that means the full ad could go in any number of directions. State Farm’s Super Bowl teaser features the iconic action star in a perfect spoof of modern superhero movie trailers.
The candy brand, making its Super Bowl, debut teased actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, “That was cute!” in a slightly dubious tone. The student, revealed in the full-length spot, is a giant NERD gummy candy, who shimmies to “Flashdance … What a Feeling.” The Oreo ad plays on the idea that people could have been making major decisions throughout history simply by twisting the classic cookie and seeing which side has the cream.
The clip runs through several key moments in human history, and it ends with Kardashian using that method to decide whether to air her family’s private life on the now famous docuseries. In recent years, companies have started unveiling short teasers and clips on social media to build curiosity about what will be in their commercial when the big day does arrive. In 2024, it seems like more brands than not have been doing exactly that, and we have gotten a bevy of previews for Super Bowl LVIII.
Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience. So much so that ahead of game day, many companies are already fronting some of their famous spokespersons in teaser spots for their game day ads. That includes TurboTax, who are shelling out some serious bucks to air their own Super Bowl spot, which happens to boast an appearance from an Emmy-winning actor currently earning rave reviews as the star of a hit Apple TV+ comedy. Heck, you might even have a friend or two who tunes into the Super Bowl purely to see which actors, pop stars, and celebrity personalities are schilling for what brand.
The real estate company will run a spot featuring a real homeowner in Atlanta showing their home via Opendoor’s Virtual Assessment, which is a virtual showing of a home that stands in for an in-person tour. The classic ice cream brand is marking its Super Bowl debut with a humorous spot about an airline passenger in pain asking if there’s a doctor on the plane. “Dr. Umstick” replies that he’s a doctor, but rather than providing medical help, he comforts the other passengers and flight crew with Drumstick ice cream cones. Granted, their Super Bowl commercials aren’t in the same iconic league as, say, the Budweiser frogs or Britney Spears singing for Pepsi.
Between her roles in “X,” “Scream VI,” and “Wednesday,” Jenna Ortega has become something of a horror icon. BetMGM already has a history of using prominent athletes and celebrities to promote its product, and three of them are teaming up for this Super Bowl ad. In this short teaser, Vince Vaughn lumps himself in with the likes of Wayne Gretzky and Tom Brady as an “amazing” athlete. It seems like this ad will let Gretzky and Brady show off some of their comedic chops on Feb. 11. The yogurt brand’s ad features comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they have driven into a water hazard. Sharpe suggests a tow truck, which Lawrence — who is eating an Oikos yogurt — scoffs at, showing off his yogurt-fueled super strength as he deals with the situation on his own.